Airbnb search trends
Airbnb was searched about 45.5M times a month on Google worldwide (Sep 25 to Aug 26), and searches rose 31% over the twelve months. Its Search Score is 69 out of 100 and search interest peaked in Jul 26.
What is Airbnb?
Book accommodations around the world.
What are the key numbers for Airbnb?
- Monthly Google searches (12-month average)
- 45.5M
- Twelve-month growth
- +31% (last 3 months vs first 3)
- Latest month
- 45.5M in Aug 26
- Peak month
- 55.6M in Jul 26
- Stage
- Growing
- Search Score
- 69 / 100
- Google Ads cost per click
- $0.06
How have searches for Airbnb changed month by month?
| Month | Google searches |
|---|---|
| Sep 25 | 37,200,000 |
| Oct 25 | 37,200,000 |
| Nov 25 | 37,200,000 |
| Dec 25 | 37,200,000 |
| Jan 26 | 45,500,000 |
| Feb 26 | 37,200,000 |
| Mar 26 | 45,500,000 |
| Apr 26 | 45,500,000 |
| May 26 | 45,500,000 |
| Jun 26 | 45,500,000 |
| Jul 26 | 55,600,000 |
| Aug 26 | 45,500,000 |
Where does Airbnb sit in its market?
How is this measured?
Search demand is Google’s monthly search estimate for the exact name “airbnb”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.