Amazon search trends
Amazon was searched about 414M times a month on Google worldwide (Sep 25 to Aug 26), and searches were roughly flat over the twelve months (-7%). Its Search Score is 66 out of 100 and search interest peaked in Nov 25.
What is Amazon?
Consumer Discretionary, Broadline Retail.
What are the key numbers for Amazon?
- Monthly Google searches (12-month average)
- 414M
- Twelve-month growth
- -7% (last 3 months vs first 3)
- Latest month
- 414M in Aug 26
- Peak month
- 506M in Nov 25
- Stage
- Steady
- Search Score
- 66 / 100
- Google Ads cost per click
- $0.05
How have searches for Amazon changed month by month?
| Month | Google searches |
|---|---|
| Sep 25 | 414,000,000 |
| Oct 25 | 414,000,000 |
| Nov 25 | 506,000,000 |
| Dec 25 | 506,000,000 |
| Jan 26 | 414,000,000 |
| Feb 26 | 338,000,000 |
| Mar 26 | 414,000,000 |
| Apr 26 | 338,000,000 |
| May 26 | 414,000,000 |
| Jun 26 | 414,000,000 |
| Jul 26 | 414,000,000 |
| Aug 26 | 414,000,000 |
Where does Amazon sit in its market?
How is this measured?
Search demand is Google’s monthly search estimate for the exact name “amazon”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.