Principal Financial Group search trends
Principal Financial Group was searched about 74K times a month on Google worldwide (Sep 25 to Aug 26), and searches were roughly flat over the twelve months (0%). Its Search Score is 42 out of 100 and search interest peaked in Feb 26.
What is Principal Financial Group?
Financials, Life & Health Insurance.
What are the key numbers for Principal Financial Group?
- Monthly Google searches (12-month average)
- 74K
- Twelve-month growth
- 0% (last 3 months vs first 3)
- Latest month
- 74K in Aug 26
- Peak month
- 90.5K in Feb 26
- Stage
- Steady
- Search Score
- 42 / 100
- Google Ads cost per click
- $0.02
How have searches for Principal Financial Group changed month by month?
| Month | Google searches |
|---|---|
| Sep 25 | 74,000 |
| Oct 25 | 74,000 |
| Nov 25 | 74,000 |
| Dec 25 | 60,500 |
| Jan 26 | 60,500 |
| Feb 26 | 90,500 |
| Mar 26 | 74,000 |
| Apr 26 | 74,000 |
| May 26 | 74,000 |
| Jun 26 | 74,000 |
| Jul 26 | 74,000 |
| Aug 26 | 74,000 |
Where does Principal Financial Group sit in its market?
How is this measured?
Search demand is Google’s monthly search estimate for the exact name “principal financial”, collected 2026-09-30. It measures interest, not revenue or users. Read the method.