Aflac: Dawn score and attention ranking
Aflac scores 50 out of 100 on the Dawn Index, built from 4 signals. It ranks #4 of 5 in Life & Health Insurance (S&P 500), #34 of 67 in Financials (S&P 500), #203 of 455 in S&P 500.
What drives the Aflac Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 59 |
| Search momentum | 20% | 36 |
| Site scale | 15% | 50 |
| Site momentum | 10% | 57 |
How does Aflac compare in Life & Health Insurance (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | MetLife | 55 |
| 2 | Principal Financial Group | 53 |
| 3 | Globe Life | 52 |
| 4 | Aflac | 50 |
| 5 | Prudential Financial | 45 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.