Principal Financial Group: Dawn score and attention ranking
Principal Financial Group scores 53 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 5 in Life & Health Insurance (S&P 500), #27 of 67 in Financials (S&P 500), #154 of 455 in S&P 500.
What drives the Principal Financial Group Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 48 |
| Search momentum | 20% | 50 |
| Site scale | 15% | 64 |
| Site momentum | 10% | 56 |
How does Principal Financial Group compare in Life & Health Insurance (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | MetLife | 55 |
| 2 | Principal Financial Group | 53 |
| 3 | Globe Life | 52 |
| 4 | Aflac | 50 |
| 5 | Prudential Financial | 45 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.