McDonald's: Dawn score and attention ranking
McDonald's scores 68 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 6 in Restaurants (S&P 500), #5 of 44 in Consumer Discretionary (S&P 500), #7 of 455 in S&P 500.
What drives the McDonald's Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 100 |
| Search momentum | 20% | 60 |
| Site scale | 15% | 66 |
| Site momentum | 10% | 49 |
How does McDonald's compare in Restaurants (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | McDonald's | 68 |
| 2 | Chipotle Mexican Grill | 63 |
| 3 | Starbucks | 57 |
| 4 | Domino's | 57 |
| 5 | Yum! Brands | 52 |
| 6 | Darden Restaurants | 49 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.