Starbucks: Dawn score and attention ranking
Starbucks scores 57 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 6 in Restaurants (S&P 500), #1 of 1 in Restaurants (Nasdaq-100), #19 of 44 in Consumer Discretionary (S&P 500), #6 of 10 in Consumer Discretionary (Nasdaq-100).
What drives the Starbucks Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 93 |
| Search momentum | 20% | 16 |
| Site scale | 15% | 67 |
| Site momentum | 10% | 62 |
How does Starbucks compare in Restaurants (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | McDonald's | 68 |
| 2 | Chipotle Mexican Grill | 63 |
| 3 | Starbucks | 57 |
| 4 | Domino's | 57 |
| 5 | Yum! Brands | 52 |
| 6 | Darden Restaurants | 49 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.