ServiceNow: Dawn score and attention ranking
ServiceNow scores 59 out of 100 on the Dawn Index, built from 4 signals. It ranks #3 of 6 in Systems Software (S&P 500), #15 of 64 in Information Technology (S&P 500), #60 of 455 in S&P 500.
What drives the ServiceNow Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 61 |
| Search momentum | 20% | 60 |
| Site scale | 15% | 60 |
| Site momentum | 10% | 63 |
How does ServiceNow compare in Systems Software (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Palo Alto Networks | 62 |
| 2 | Microsoft | 61 |
| 3 | ServiceNow | 59 |
| 4 | Fortinet | 56 |
| 5 | CrowdStrike | 55 |
| 6 | Gen Digital | 46 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.