Fortune 100: attention trends
Fortune 100: 99 companies, net breadth -37 (share rising minus share falling over 12 months), trimmed-mean brand-search growth -10%.
Which Fortune 100 sectors are gaining attention?
| Sector | Companies | Net breadth | Trimmed mean | Leader |
|---|---|---|---|---|
| Financials | 16 | -44 | -11% | Wells Fargo |
| Technology | 9 | -44 | -12% | Apple Inc. |
| Petroleum | 9 | -22 | -6% | Chevron Corporation |
| Retail | 8 | 0 | +0% | Walmart |
| Healthcare | 7 | -57 | -17% | McKesson Corporation |
| Insurance | 6 | -17 | -4% | Progressive Corporation |
| Pharmaceutical | 5 | -60 | -21% | AbbVie |
| Aerospace and defense | 4 | -25 | -5% | Boeing |
| Technology and cloud computing | 3 | 0 | -2% | Microsoft |
| Telecommunications | 3 | -67 | -16% | Verizon |
| Airline | 3 | +33 | +2% | American Airlines Group |
| Food processing | 3 | -33 | -9% | Sysco |
| Health insurance | 2 | -100 | -16% | Humana |
| Beverage | 2 | 0 | +34% | Coca-Cola Company (The) |
| Transportation | 2 | -100 | -32% | FedEx |
| Automotive | 2 | 0 | -2% | General Motors |
| Pharmaceutical industry | 2 | -100 | -31% | Pfizer |
| Retail and cloud computing | 1 | 0 | -7% | Amazon |
| Food industry | 1 | -100 | -24% | Archer Daniels Midland |
| Conglomerate and telecommunications | 1 | -100 | -12% | AT&T |
| Conglomerate | 1 | -100 | -24% | Berkshire Hathaway |
| Machinery | 1 | 0 | -6% | Caterpillar Inc. |
| Pharmacy wholesale | 1 | 0 | -3% | Cencora |
| Telecom hardware manufacturing | 1 | -100 | -18% | Cisco |
| Agriculture manufacturing | 1 | n/a | n/a | n/a |
| Apparel | 1 | -100 | -14% | Nike, Inc. |
| Consumer products manufacturing | 1 | -100 | -24% | Procter & Gamble |
| Automotive and energy | 1 | 0 | -7% | Tesla, Inc. |
| Media | 1 | 0 | +6% | Walt Disney Company (The) |
| Information Technology | 1 | 0 | -1% | TD Synnex |
Which Fortune 100 companies have the highest Search Score?
| Company | Search Score | Searches / month | 12-month growth |
|---|---|---|---|
| Lowe's | 69 | 16.6M | +22% |
| Microsoft | 67 | 13.6M | +14% |
| Amazon | 66 | 414M | -7% |
| American Airlines Group | 66 | 11.1M | +13% |
| Target Corporation | 65 | 45.5M | 0% |
| Capital One | 63 | 11.1M | -6% |
| Home Depot (The) | 63 | 37.2M | -7% |
| Walmart | 62 | 68M | -7% |
| AT&T | 61 | 6.1M | -12% |
| Chevron Corporation | 61 | 3.4M | +7% |
How is this measured?
Each company is measured by monthly Google searches for its own name. Read the method.