Airbnb: Dawn score and attention ranking
Airbnb scores 76 out of 100 on the Dawn Index, built from 5 signals. It ranks #1 of 6 in Hotels, Resorts & Cruise Lines (S&P 500), #1 of 2 in Hotels, Resorts & Cruise Lines (Nasdaq-100), #1 of 29 in Travel, Leisure and Tourism (YC), #1 of 13 in YC Winter 2009.
What drives the Airbnb Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 94 |
| Search momentum | 20% | 70 |
| Site scale | 15% | 84 |
| Site momentum | 10% | 62 |
| Loyalty | 20% | 76 |
How does Airbnb compare in Hotels, Resorts & Cruise Lines (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Airbnb | 76 |
| 2 | Expedia Group | 70 |
| 3 | Royal Caribbean Group | 55 |
| 4 | Norwegian Cruise Line Holdings | 52 |
| 5 | Marriott International | 49 |
| 6 | Hilton Worldwide | 35 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.