Marriott International: Dawn score and attention ranking
Marriott International scores 49 out of 100 on the Dawn Index, built from 4 signals. It ranks #5 of 6 in Hotels, Resorts & Cruise Lines (S&P 500), #2 of 2 in Hotels, Resorts & Cruise Lines (Nasdaq-100), #30 of 44 in Consumer Discretionary (S&P 500), #9 of 10 in Consumer Discretionary (Nasdaq-100).
What drives the Marriott International Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 46 |
| Search momentum | 20% | 31 |
| Site scale | 15% | 77 |
| Site momentum | 10% | 48 |
How does Marriott International compare in Hotels, Resorts & Cruise Lines (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Airbnb | 76 |
| 2 | Expedia Group | 70 |
| 3 | Royal Caribbean Group | 55 |
| 4 | Norwegian Cruise Line Holdings | 52 |
| 5 | Marriott International | 49 |
| 6 | Hilton Worldwide | 35 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.