Expedia Group: Dawn score and attention ranking
Expedia Group scores 70 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 6 in Hotels, Resorts & Cruise Lines (S&P 500), #4 of 44 in Consumer Discretionary (S&P 500), #5 of 455 in S&P 500.
What drives the Expedia Group Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 83 |
| Search momentum | 20% | 64 |
| Site scale | 15% | 56 |
| Site momentum | 10% | 100 |
How does Expedia Group compare in Hotels, Resorts & Cruise Lines (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Airbnb | 76 |
| 2 | Expedia Group | 70 |
| 3 | Royal Caribbean Group | 55 |
| 4 | Norwegian Cruise Line Holdings | 52 |
| 5 | Marriott International | 49 |
| 6 | Hilton Worldwide | 35 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.