Amazon: Dawn score and attention ranking

Amazon scores 61 out of 100 on the Dawn Index, built from 5 signals. It ranks #2 of 2 in Broadline Retail (S&P 500), #1 of 1 in Broadline Retail (Nasdaq-100), #1 of 1 in Broadline Retail (Fortune 100), #15 of 44 in Consumer Discretionary (S&P 500).

What drives the Amazon Dawn score?

Signal	Weight	Score (0 to 100)
Search scale	20%	100
Search momentum	20%	45
Purchase intent	15%	0
Site scale	15%	100
Site momentum	10%	56

Which products does Amazon make?

Product	Dawn score	Searches / month	12-month growth
Alexa+	72	60.5K	+95%
Amazon Bedrock	66	49.5K	+40%
Kiro	64	18.1K	+46%
Amazon Q Developer	43	14.8K	-52%
Amazon Nova	49	9.9K	-29%

How does Amazon compare in Consumer Discretionary (S&P 500)?

Rank	Brand	Dawn score
1	Airbnb	76
2	DoorDash	73
3	eBay Inc.	70
4	Expedia Group	70
5	McDonald's	68
6	Lowe's	68
7	General Motors	67
8	The Home Depot	65

Where do the numbers come from?

Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.

See the full Dawn Index.