AppLovin: Dawn score and attention ranking
AppLovin scores 51 out of 100 on the Dawn Index, built from 4 signals. It ranks #2 of 2 in Advertising (S&P 500), #1 of 1 in Advertising (Nasdaq-100), #11 of 17 in Communication Services (S&P 500), #6 of 7 in Communication Services (Nasdaq-100).
What drives the AppLovin Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 51 |
| Search momentum | 20% | 27 |
| Site scale | 15% | 87 |
| Site momentum | 10% | 50 |
How does AppLovin compare in Communication Services (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | 74 | |
| 2 | Netflix | 66 |
| 3 | Take-Two Interactive | 61 |
| 4 | Alphabet Inc. | 58 |
| 5 | Meta Platforms | 57 |
| 6 | Omnicom Group | 56 |
| 7 | The Walt Disney Company | 55 |
| 8 | AT&T | 53 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.