AT&T: Dawn score and attention ranking
AT&T scores 53 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 2 in Integrated Telecommunication Services (S&P 500), #1 of 2 in Integrated Telecommunication Services (Fortune 100), #8 of 17 in Communication Services (S&P 500), #4 of 7 in Communication Services (Fortune 100).
What drives the AT&T Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 80 |
| Search momentum | 20% | 41 |
| Site scale | 15% | 74 |
| Site momentum | 10% | 0 |
How does AT&T compare in Communication Services (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | 74 | |
| 2 | Netflix | 66 |
| 3 | Take-Two Interactive | 61 |
| 4 | Alphabet Inc. | 58 |
| 5 | Meta Platforms | 57 |
| 6 | Omnicom Group | 56 |
| 7 | The Walt Disney Company | 55 |
| 8 | AT&T | 53 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.