Tractor Supply: Dawn score and attention ranking
Tractor Supply scores 63 out of 100 on the Dawn Index, built from 4 signals. It ranks #1 of 2 in Other Specialty Retail (S&P 500), #11 of 44 in Consumer Discretionary (S&P 500), #27 of 455 in S&P 500.
What drives the Tractor Supply Dawn score?
| Signal | Weight | Score (0 to 100) |
|---|---|---|
| Search scale | 20% | 78 |
| Search momentum | 20% | 59 |
| Site scale | 15% | 62 |
| Site momentum | 10% | 55 |
How does Tractor Supply compare in Consumer Discretionary (S&P 500)?
| Rank | Brand | Dawn score |
|---|---|---|
| 1 | Airbnb | 76 |
| 2 | DoorDash | 73 |
| 3 | eBay Inc. | 70 |
| 4 | Expedia Group | 70 |
| 5 | McDonald's | 68 |
| 6 | Lowe's | 68 |
| 7 | General Motors | 67 |
| 8 | The Home Depot | 65 |
Where do the numbers come from?
Search figures are Google search estimates for the brand and its products. Site figures are third-party traffic estimates. A Dawn score measures attention, not revenue.